As an entrepreneur, you know how troublesome it can be to bring in new customers to your business. Your website plays a vital role in this process, and is a necessary tool for your company, but how do you go about converting the people who visit your website into clients and customers?
Individuals are on the internet shopping around for many different types of items, from electronics to clothing, to toys, and groceries. Some also use the internet to search for professional services, such as lawyers, doctors, web developers, and accountants. Then, there are those who are interested in health and wellness, scouring the internet for the most recent diet, healthy recipe, or exercise program. Regardless of the kind of business you are in, all of these industries promote a certain brand and should have a particular target audience in mind. Knowing who your target audience is ahead of time will greatly increase your chances of converting visitors into customers.
Some of the most successful companies review their conversion rates and tactics regularly. When they see that a strategy is not working in their best interest, they make appropriate adjustments. Some of these changes may include:
1.Short Forms for Visitors to Fill Out – You may want as much information about your visitors as possible; however, having a form that is too long and requests unnecessary information often works against you. No one likes filling in the blanks when they don’t have to. Therefore, it is in your best interest to have a short form that is simple and only requests the most basic information from your potential patrons. Mostly, you want to ask for their name and email. This is essential because in the event that a person does not convert on the first visit to your website, which in most cases they don’t, you have the necessary information to follow-up with them via email. This strategy is known as re-marketing and is also a very efficient method to convert visitors into customers.
2. Clear Call-To-Actions (CTA’s) on your Landing Pages – People who are online are generally in a hurry and don’t want to have to scour the website if they are interested in obtaining more information about your business. This is why it’s imperative to have a clear and “commanding” CTA on your landing pages. This means that you take the guesswork out of what you want your visitor to do. For example, the landing page may instruct the visitor to “Sign Up Now to Receive Your Weekly Menu,” or “Subscribe Today for Our Latest Newsletter,” or “Join Now and Save 20% Off Your First Order.” All of these CTA’s give a specific command that they want the visitor to do. Another part of the CTA, is that it tells the customer how they will benefit from that action, and ultimately, your product or service that your company provides. Take heed though, because CTA’s can be too aggressive and hinder the conversion as well. For example, many consumers are turned off when the CTA is presented upon arriving on the website, and their information is required before they can even enter it. This is not the best way to convert visitors to clients, so chose where to place your CTA’s on your website carefully.
3. Create Headlines that Grab the Visitors Attention – A headline on your company’s website is an effective way to prompt visitors to become customers. A catchy headline for your site may be something that says, “Get your FREE 30-day trial,” or “Helping you build a world-class workforce,” or “Name of your business has assisted 125,000 businesses complete over 375,000 projects in the last year alone.” Again, as with the CTA’s mentioned above, the headline directly tells the visitors what they can expect from your company and why they want to do business with your organization.
Businesses that improve these areas of their website are more likely to see greater conversion rates and expanding their client and customer base as a result. Follow these tips, and you won’t be disappointed.